Hotel Riverton AB (hereinafter “Hotel Riverton”), company registration number 556438-9004, Stora Badhusgatan 26, 411 21 Gothenburg, Sweden, is the data controller of personal data processed within the framework of this policy.
We strive to maintain a high level of protection of personal privacy. Hotel Riverton uses Personal Data primarily to administer, provide, develop and maintain the Services, process your reservations, optimise your experience with respect to the Services and individualise the communication with you.
What is Personal Information?
The term "Personal Information" refers to information which is about you and can identify you as an individual, such as your name, address, age, gender, image and credit card information.
1. Why is Personal Information Collected?
A. To Provide Superior Customer Service to our Guests
Our goal is to provide you with superior customer service, whether you stay with us once or many times. By collecting and keeping certain stay related Personal Information on file will assist us in providing the services you request to ensure we meet your needs and/or to allow us to contact you in relation to matters that arise from your visit with us.
B. To Keep You Informed of current Services
We may use the Personal Information you provide and that we collect from our business partners to send you newsletters regarding Hotel Riverton’s business and to advise you of promotions/offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, for example, a customer relationship management company and/or a marketing and communications company. At various times, Hotel Riverton compiles or imports Personal Data from databases (e.g from Facebook or Google) that may be added to your Guest profile (if a profile has been created).
These companies are under contract with Hotel Riverton and are contractually required to protect all Personal Information to which they have access. If you do not wish to receive information from Hotel Riverton, you may indicate your wishes on your registration card when you stay with us or you may send an e-mail to: firstname.lastname@example.org or click the unsubscribe link in any of the email correspondence.
C. For Marketing Research
We may wish to contact Guests to conduct surveys or focus groups to receive your views and feedback of the product and services received during your visit. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests to better understand trends and Guest expectations. When this occurs, all identifiers are removed, and the aggregate information cannot be linked to any specific Guest.
2. How is Personal Information Collected?
A. On Our Web Site/Cookies
B. When Making a Reservation on our website
You can search for rates and availability without providing any Personal Information.
Your credit card number will be verified using a checking sequence, but we do not authorize any payments at this point. Once you indicate confirmation of your reservation, all of the reservation information that you submitted will be sent to Hotel Riverton. Due to the personal nature of the information you provide when making a reservation through our web site Hotel Riverton employs encryption technology to keep your data secure.
We also retain a copy of the reservation profile on our web site, excluding the credit card number connected to your ID number. We will then use that information to create a log in our web site database. We also may combine information from a number of web visitors in a way that does not identify any user, in order to identify user patterns.
C. Reservations Through our Reservations Office on Property
Reservations can also be made by calling Hotel Riverton directly (via email, telephone or face to face). When you make a reservation, we may ask you for Personal Information such as your name, telephone number, email address and method of payment. We may also obtain from you any room preferences, dietary requirements or special requests. Confirmation of your reservation will be provided to you, generally by e-mail, directly from the hotel.
D. During your visit to Hotel Riverton
During your visit, we record your itemised spending to properly assemble your billing folio, which sets out your room rate and/or other expenses billed We also record this information to comply with financial reporting requirements, including those imposed by auditors and government regulators. We may also collect certain information as required by local laws (e.g. passport number). Information particular to your stay may also be stored (i.e. health issues, payment difficulties, special requests, service issues). This stay specific information is stored in the property management system and is combined with information from previous visits that you may have made to us.
In addition, we may retain the content of any document (including letters, comment cards, electronic documents such as e-mails and other similar forms of communication) that you send us before, during or following your visit. This information may be shared with employees of the hotel. Finally, in preparation for your visit we may collect your photograph from publicly available sources (e.g LinkedIn or Facebook) so that we can recognize you in order to provide you with superior customer service.
3. How do we store personal information?
Hotel Riverton uses subcontractors located in a country outside the EU/EEA that may process your Personal Data on behalf of Hotel Riverton. To ensure a high level of protection for your Personal Data in those situations and compliance with EU/EEA regulations, Hotel Riverton enters into data processor agreements with such subcontractors. Such processor agreement will regulate the subcontractors' processing of the Personal Data and, when applicable, the transfer of Personal Data, pursuant to applicable EU/EEA data protection regulation. The agreements contain terms and conditions which the European Commission requires, and which fulfil the requirements of applicable data protection laws.
4. Protection and deletion of personal data
Hotel Riverton has taken appropriate technical and organisational measures to protect your data against, for example, loss, manipulation or unauthorised access. We adapt our security measures to meet the continuous development of technology.
Hotel Riverton deletes Personal Data in accordance with applicable law. This means, for example, that Hotel Riverton deletes or depersonalises Personal Data when there is no longer a purpose for processing the Personal Data. The purposes for which we process your Personal Data are described in the sections above and the Privacy Terms.
5. Other applications/websites
6. Change, delete and review your personal data
If your Personal Data change, please inform Hotel Riverton of this by sending a message to the address in Section 9. Hotel Riverton is not responsible for problems which arise due to data being out of date or inaccurate if you have failed to inform us of such changes.
Hotel Riverton will, upon your request or whenever discovered by Hotel Riverton, correct or delete inaccurate or incomplete information. You are also entitled without charge to receive a transcript of the Personal Data being processed about you. Requests for transcripts must be made in writing to Hotel Riverton AB to the address stated in Section 9 and shall be signed by you and contain your name, post address, phone number, email address (used in communication with Hotel Riverton). The transcript will be sent to your registered address within one month of the date the request is received by Hotel Riverton. The frequency of which you are entitled to receive such transcripts may vary depending on where you are a resident.
You may at any time revoke your consent to further processing (not retroactively) of your Personal Data by contacting Hotel Riverton at the address set out in Section 9, whereupon Hotel Riverton will block such information from further processing. However, a withdrawal of consent may lead to deteriorated Services or impossibility for Hotel Riverton to provide Services.
If we sell, re-organize or otherwise transfer all or part of our business, your Personal Data may be transferred simultaneously.
Hotel Riverton AB
Stora Badhusgatan 26, 411 21 Gothenburg, Sweden